In 1996, the Tamagotchi was released, created by Akihiro Yokoi, Aki Maita and Takeichi Hongo. The Tamagotchi was one of the inspirations for the first release of the Digimon franchise, a device marketed in June 1997 with the name Digimon, a short for Digital Monster. Aiming at the male audience and created by Akiyoshi Hongo (a pseudonym that refers to the creators of Tamagotchi), this device shows to players a virtual pet composed entirely of data and designed to play and fight. In February 1998, the DigiMon fighting game, compatible with Windows 95 and developed by Rapture Technologies, Inc. , was announced. The one-shot manga C’mon Digimon, designed by Tenya Yabuno, was published in the Japanese magazine V-Jump by Shueisha in 1997.